The broadcast's distinctive theme music has been used since its inception in 1994. Derivatives of the NFL on Fox theme have been incorporated throughout Fox Sports' programming, including Fox Sports Net, as Fox Sports' overall theme, and Fox registered the original theme as a U.S. trademark in 2006. The theme was produced by Scott Schreer through his production company NJJ Music. The theme was composed by Scott Schreer, Reed Hays and Phil Garrod. When there is an injury timeout on the playing field, Fox generally cuts to commercial using a remix where a piano replaces the horns section while playing the main theme. The music bears a resemblance to the popular holiday song "Sleigh Ride".
In October 2010, the NFL on Fox theme was implemented on all Fox Sports properties, including baseball. It was first implemented on the network's baseball broadcasts beginning with the 2010 National League Championship Series and then was implemented on its NASCAR broadcasts in 2011. As a result of Fox using its NFL theme during the 2010 MLB playoffs, there has been some backlash from fans who preferred to hear the theme that Fox used for MLB in the past. A poll by Sports Media Watch noted that as of October 23, 2010, while nearly 60% of fans thought that Fox made a bad move, only 1% thought it was a good move and 30% had no opinion (all percentages rounded). Four Facebook pages have been also created as a result of this change, A campaign has been started to bring the MLB theme back to Fox baseball broadcasts. Another one has been started as well to bring the original NASCAR theme (the one used from 2001–2007) back to Fox NASCAR coverage. A FB page called "The Fox Sports Theme Music Restoration Project" has also been launched, while the other group has been started to remove Eric Shanks (who is responsible for this decision) as President of Fox Sports.
Though Fox was growing rapidly as a network, and had established itself as a presence, it was still not considered a major competitor to the "big three" broadcast networks (ABC, CBS, and NBC). Fox management, having seen the critical role that soccer programming had played in the growth of British satellite service BSkyB, believed that sports, and specifically professional football, would be the engine that would make Fox a major network the quickest.
To this end, Fox bid aggressively for football from the start. In 1987 (Fox's first full year on the air), after ABC initially hedged on renewing its contract to carry Monday Night Football, Fox offered the NFL to pick up the contract for the same amount ABC had been paying, about $1.3 billion at the time. However, the NFL, in part because Fox had not established itself as a major network, chose to renew their contract with ABC.
Meanwhile, after the Fox Television Network was launched, United States Football League founder David Dixon proposed the "American Football Federation", which would have 10 teams and draft academically ineligible high school graduates.
Despite a few successful shows, the network did not have a significant market share until the early 1990s when News Corp. bought more TV station groups, such as New World Communications and Chris-Craft Industries' BHC Communications and United Television, making it the largest owner of television stations in the United States. The time now filled by the NFL on Fox on Sunday afternoons was formerly in the control of the stations themselves, who usually filled them with either weekend syndicated series or Sunday afternoon movie blocks.
Six years later, when the football contract was up for renewal again, Fox made what at the time, was a bold and aggressive move to acquire the rights. Knowing that they would likely need to bid considerably more than the incumbent networks to acquire a piece of the package, Fox bid $1.58 billion for four years of rights to the NFC, exceeding CBS' bid by more than $100 million a year. The NFC was considered the more desirable conference (as opposed to the AFC package that NBC carried at the time) due to its presence in most of the largest U.S. markets, such as New York, Chicago, and Philadelphia. To the surprise and shock of many, in late 1993, the NFL selected the Fox bid, in the process stripping CBS of football for the first time since 1956. Fox's coverage would start in the 1994 season.
CBS apparently underestimated the value of its rights with respect to its advertising revenues and to its promotional opportunities for other network programming. Indeed, Fox was still an upstart player in 1993, not yet considered on par with the "Big Three" networks--CBS, NBC and ABC. It had already had offbeat hits such as The Simpsons, Married...With Children and Beverly Hills, 90210, but had no news or sports divisions, and its coverage was significantly weaker than that of its elder counterparts. However, the vast resources of Rupert Murdoch allowed the network to grow quickly, primarily to the detriment of CBS. After bringing in David Hill from Murdoch's U.K.-based Sky Sports to head-up the new Fox Sports division, Fox raided the CBS Sports staff, hiring longtime producer Ed Goren as Hill's second-in-command, plus CBS personalities such as Pat Summerall, John Madden, James Brown, Terry Bradshaw, Matt Millen, and Dick Stockton, all of whom were prominently featured in Fox's NFL coverage. In spring 1994, Fox's parent News Corporation struck an alliance with New World Communications, by now a key ownership group with several VHF CBS affiliates in NFC markets, and wary of a CBS without football. Nearly all of New World's stations converted en masse to Fox beginning that fall. The rights gave Fox many new viewers (and affiliates) and a platform for advertising its other shows.
In October 2010, the NFL on Fox theme was implemented on all Fox Sports properties, including baseball. It was first implemented on the network's baseball broadcasts beginning with the 2010 National League Championship Series and then was implemented on its NASCAR broadcasts in 2011. As a result of Fox using its NFL theme during the 2010 MLB playoffs, there has been some backlash from fans who preferred to hear the theme that Fox used for MLB in the past. A poll by Sports Media Watch noted that as of October 23, 2010, while nearly 60% of fans thought that Fox made a bad move, only 1% thought it was a good move and 30% had no opinion (all percentages rounded). Four Facebook pages have been also created as a result of this change, A campaign has been started to bring the MLB theme back to Fox baseball broadcasts. Another one has been started as well to bring the original NASCAR theme (the one used from 2001–2007) back to Fox NASCAR coverage. A FB page called "The Fox Sports Theme Music Restoration Project" has also been launched, while the other group has been started to remove Eric Shanks (who is responsible for this decision) as President of Fox Sports.
Though Fox was growing rapidly as a network, and had established itself as a presence, it was still not considered a major competitor to the "big three" broadcast networks (ABC, CBS, and NBC). Fox management, having seen the critical role that soccer programming had played in the growth of British satellite service BSkyB, believed that sports, and specifically professional football, would be the engine that would make Fox a major network the quickest.
To this end, Fox bid aggressively for football from the start. In 1987 (Fox's first full year on the air), after ABC initially hedged on renewing its contract to carry Monday Night Football, Fox offered the NFL to pick up the contract for the same amount ABC had been paying, about $1.3 billion at the time. However, the NFL, in part because Fox had not established itself as a major network, chose to renew their contract with ABC.
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Six years later, when the football contract was up for renewal again, Fox made what at the time, was a bold and aggressive move to acquire the rights. Knowing that they would likely need to bid considerably more than the incumbent networks to acquire a piece of the package, Fox bid $1.58 billion for four years of rights to the NFC, exceeding CBS' bid by more than $100 million a year. The NFC was considered the more desirable conference (as opposed to the AFC package that NBC carried at the time) due to its presence in most of the largest U.S. markets, such as New York, Chicago, and Philadelphia. To the surprise and shock of many, in late 1993, the NFL selected the Fox bid, in the process stripping CBS of football for the first time since 1956. Fox's coverage would start in the 1994 season.
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