In 1997, Nike produced their own line of skate shoes, but were unable to sell to many specialist skate shops as the market was already strongly in favour of companies such as DC, Globe and Vans and Nike wasn't associated as a skateboarding brand among a skateboarding community; heavily influenced by branding.
In March of 2004, Nike released the Nike Dunk SB collection, due to the increased popularity of skateboarding in California. Differing from the old SB Dunk range in that there were a variety of changes made, designed specifically for skateboarding. The collection included increased padding and Zoom Air insoles. Due to the function of skateboarding shoes the material quality was increased, including triple stitching which is the standard for shoes designed for skateboarding due to their intense wearing.
In 2005, Nike SB gave Paul Rodriguez his own pro model shoe named the Nike SB Paul Rodriguez Zoom Air Low. That year, one of Nike SB's spokespersons, Lance Mountain, decided to release the Nike Blazer SB, a version of the Nike Blazer basketball shoe from the early 1970s. They named it the Nike SB Blazer and added a few new features such as the padded collar and Zoom Air insoles. Lance rode for Adidas in 2005 and then joined Nike SB in 2007.
In addition to yearly releases, a variety of special edition Nike Dunk SBs have been released. The Nike Dunk SB Low Pro SB Tiffany was released in 2005 and was part of the Team Manager Series. As one of the most popular and anticipated of the collection, demand exceeded supply. Because of this the Nike Dunk SB Low Pro Tiffany remained a a sought after shoe which many suppliers no longer were able to get hold of.
Nike SB released their first video entitled "Nothing But The Truth" in 2007. The video consisted of most of the the Nike SB skaters which were either signed or sponsored, and generated a lot of attention from video sharing sites due to the face it was professionally produced and edited and featured many famous skaters. In 2009, Nike SB gave rider Stefan Janoski his own pro model: the Zoom Stefan Janoski SB, and signed Eric Koston who had left Lakai Footwear earlier in the year. In addition, a video featuring the Nike SB Amateur team called "Debacle" was released later in the year 2007. Nike SB sponsors several pro skaters such as Theotis Beasley, Shane O'neill, Lewis Marnell, Lance Mountain, Stefan Janoski, Omar Salazar and Gino Iannucci.
Along with Air Jordans, Nike Skateboarding shoes have emerged as a collector's item, particularly in rare styles and colors. Certain pairs can demand upwards of $300 on EBay or in boutique stores such as Sole Control in Philadelphia and Flight Club in New York City.
In March of 2004, Nike released the Nike Dunk SB collection, due to the increased popularity of skateboarding in California. Differing from the old SB Dunk range in that there were a variety of changes made, designed specifically for skateboarding. The collection included increased padding and Zoom Air insoles. Due to the function of skateboarding shoes the material quality was increased, including triple stitching which is the standard for shoes designed for skateboarding due to their intense wearing.
In 2005, Nike SB gave Paul Rodriguez his own pro model shoe named the Nike SB Paul Rodriguez Zoom Air Low. That year, one of Nike SB's spokespersons, Lance Mountain, decided to release the Nike Blazer SB, a version of the Nike Blazer basketball shoe from the early 1970s. They named it the Nike SB Blazer and added a few new features such as the padded collar and Zoom Air insoles. Lance rode for Adidas in 2005 and then joined Nike SB in 2007.
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Along with Air Jordans, Nike Skateboarding shoes have emerged as a collector's item, particularly in rare styles and colors. Certain pairs can demand upwards of $300 on EBay or in boutique stores such as Sole Control in Philadelphia and Flight Club in New York City.
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